CCPPFA

CALIFORNIA COMMUNITY PARTNERSHIP
FOR PREVENTION OF FINANCIAL ABUSE

Award winning video training program helps prevent financial abuse of elders

Be Wise: Preventing Elder Financial Abuse, a video training program produced by Marin-based Elder Financial Protection Network (formerly CCPPFA) and Redwood City's White Light Productions have just received The Crystal Award of Excellence from The Communicators Award, a consortium of communication professionals.

The 24-minute video, highly regarded by professional communication peers, was recognized for its excellence in communication and was judged on its quality, creativity and resourcefulness.

Be Wise: Preventing Elder Financial Abuse is designed to train financial institution employees how to recognize and report suspected financial abuse of elders. It features an introduction by California State Attorney General Bill Lockyer and includes a reference booklet to provide employees of financial institutions with the latest comprehensive information on warning signs of financial abuse and tips on how to effectively respond.

Distributed nationally by Bankers Training and Consulting Company, Be Wise also includes a management-training module and sample policies, reporting documents, legal reference material, and a listing of appropriate agencies to contact to report suspected abuse.

According to David L. Chatfield, President & CEO of the California & Nevada Credit Union Leagues, "This video provides valuable training for all financial institution employees and can help us prevent the terrible losses that financial abuse creates for our consumers."

Be Wise is endorsed by California State Attorney General Bill Lockyer, California Credit Union League, California Department of Corporations-Senior's Against Investment Fraud Program, California District Attorney's Association, California State Sheriff's Association and the California Welfare Directors Association.

EFPN is a non-profit organization committed to the development of a statewide collaborative effort between private and public sectors to prevent elder financial abuse through education and community awareness.

Communicator Awards is an international awards program founded by communications professionals. Entries are judged against a high standard of excellence rather than against each other.